ideal flatmate launches “Ask The Landlord”
- Ask The Landlord to use real-life landlords to offer their expertise to the rising number of renters in the UK
- The campaign will promote the beneficial role landlords play in the property market and address misconceptions around their practices
- Ask The Landlord is supported by the National Landlords Association and endorsed by property forum PropertyTribes.com
Ideal Flatmate, the UK’s most popular flatmate matching site, introduces Ask The Landlord, a platform to provide the rising number of renters with the very best advice and expertise on rental living. Ask The Landlord will leverage Ideal Flatmate’s extensive base of landlords who have agreed to offer their time to answer questions any renter may have on a prospective or current property.
Ask The Landlord will be based on monthly AMA (ask me anything) sessions in which one of Ideal Flatmate’s top Landlords answers questions live online and across the Company’s social media platforms. Whether a renter has a question on what to do if they have lost their keys, concern about a party that got out of hand, or how best to renew a contract, Ask The Landlord aims to help all renters navigate the often confusing world of renting.
“As an organisation that bridges the gap between renters and landlords, we’ve witnessed so many landlords genuinely take a great care and interest over who is in their property and how they can support them”, said Tom Gatzen, Co-Founder of Ideal Flatmate. “We wanted to provide a platform for renters to take advantage of some of these great landlords and ask for any help or advice. It’s important we do as much as we can to help the rising number of renters who are often unsure about the confusing and complex elements of rental living.”
The platform also aims to promote the often forgotten beneficial and supportive role landlords play in the property market. There has been a longstanding misconception that most landlords are looking to take advantage of and profiteer from the rising number of renters, fuelled by unrepresentative media reports. As the UK’s leading flatmate matching platform, Ideal Flatmate wants to promote the countless number of decent landlords it works with who are willing to go the extra mile for their tenants and genuinely take an interest in their wellbeing.
Leading the campaign is ‘The Landlord’, an all-knowing landlord that every renter can look to for advice and support. ‘The Landlord’ will feature in a series of tongue-in-cheek but informative short films on common issues renters have and how best to go about handling them.
Chris Norris, Director of Policy and Practice at the National Landlords Association (NLA), said: “The majority of landlords are good at what they do and provide decent homes for their tenants. However, they’re not the ones you normally hear about. We’re extremely pleased to support Ideal Flatmate’s launch of Ask The Landlord and look forward to seeing it showcase the large number of decent landlords in the market.”
Vanessa Warwick, Landlord and Co-Founder of PropertyTribes.com, commented: “I was delighted to learn of Ideal Flatmate’s initiative to engage with tenants and landlords and assist them in making wiser choices when renting. The vast majority of landlords are decent and honest people who want to provide a safe, ethical, and compliant service for their tenants, so anything that assists in connecting good tenants with professionally-minded landlords is a very positive thing.
“This campaign comes at a time when the spotlight is very firmly on the private rented sector and it is very clear that the Government is intent on raising standards. Property Tribes whole-heartedly supports education of both tenants and landlords, as it makes the private rented sector a better experience for everyone involved”.
Find out more about Ask The Landlord here:
Tom Gatzen, Co-Founder, Ideal Flatmate
|National Landlords Association:
Suzanne Muth, Media & Communications
About Ideal Flatmate
Launched in November 2016, Ideal Flatmate is the first flatmate matching platform which puts people and personality at the heart of the flat-sharing experience. Our unique matching algorithm created at Cambridge University makes it easier for the rapidly growing number of UK renters to find their most suitable living partners and for landlords and agents to find suitable tenants.
Since launch, the business has grown rapidly achieving month-on-month growth and now receiving more than 150,000 site visits per month. Over 60,000 flat-hunters are registered with the platform and more than 15,000 properties have been uploaded to the site.